Blog 11: Viral Marketing

Viral marketing allows companies to get potential consumers to notice their products in unconventional ways. Viral marketing campaigns are useful for companies with low budgets, like indie companies. These low budget marketing campaigns work for their company because they introduce a wide audience to their product with little to no advertising costs. These campaigns often occur on popular social media platforms such as instagram, facebook, or youtube. The campaign usually creates something featuring the product in a particularly entertaining or interesting way, using humor is a common tactic for viral marketing. The campaign strategy could also utilize an element of mystery that proms a few target audience members to investigate, and then spread the mystery on to others. Ultimately viral marketing campaigns rely on the consumer to spread the product information to other potential consumers to the benefit of the company.